Communication and visibility of the EU is a legal obligation for all external actions funded by the EU. This quick and simplified guide is based on the Communicating and Raising EU Visibility Guidance for External Actions (July 2022) and defines the communication requirements of the SWITCH-Asia programme. The SWITCH-Asia programme also refers to INTPA Digital Content Production Guidelines when creating powerful, contemporary and consistent digital contents, reflecting the EU International Partnerships brand.
Our goal is to ensure we:
Comply with the EU rules regarding visibility.
Communicate effectively results and impact of the SWITCH-Asia programme and its funded projects, and increase global recognition.
Reach – Engage – Influence target audience.
Strengthen our Brand Identity.
Mainstream in a visually engaging manner key messages on SCP (friendly, sharable, easy to remember, and in local languages).
Communication Focal Point:
Sara Gabai
Communication and Knowledge Expert,
SWITCH-Asia
[email protected]
